Think you’re getting a good deal on black Friday? You might want to look closer.
While there are many truly great deals this year, many retailers try to fool you into spending what you would any other time of the year.
The Verge has more:
A common way retailers get you is by saying there are “deals” when there really aren’t. This leaves you, compelled by the spirit of good spending, to decide to buy everything you see for fear the discount will disappear. A good rule of thumb is to keep a running list of products you need, like a smart speaker or a new monitor, and then note their manufacturer’s suggested retail prices (MSRP) and their actual usual prices. Then, compare them to what the prices are now during Black Friday weekend, or even from last year’s Black Friday sales for similar models.
Beware of retailers that suddenly boast the MSRP of certain products. The keyword of that acronym is “suggested,” meaning most times, things like TVs and headphones are never actually sold at the exact MSRP and often priced for less. Ads will often say something is significantly marked down, but if a 4K smart TV is now $1,000, marked down from a $2,000 suggested retail price, and it’s usually sold elsewhere at $1,020 any other time of year, then that’s not a huge bargain. That’s just business as usual.
To reiterate: just because something is advertised at 70 percent off MSRP, that doesn’t mean it’s cheaper than it has been year round. Do your research to know what’s a good deal and what isn’t. And if you’re super concerned about overspending, bring cash to the brick-and-mortar stores so you’re limited to buying just what you came for.