/How Americans Spend on Valentine’s Day

How Americans Spend on Valentine’s Day

Valentine’s Day is tomorrow, and Americans are preparing to spend on a little romance. From candy hearts to fancy dates, America’s most romantic holiday can get very, very expensive.

Here are some things you didn’t know about Valentine’s Day:

  • Roughly 55 percent of Americans will celebrate the holiday.
  • Valentine’s Day is the 3rd largest occasion in terms of holiday spending, after only the winter holidays and Mother’s Day
  • Americans will spend a total of $19.6 billion—or $143.56 per person. The average man will spend $190.76, while the average woman will spend $98.77.
  • Who spends the most? Americans aged 25 to 34, who will dish out $202.76 on average. People aged 35 to 44 come in second, spending just over $180.
  • Americans in the South are the highest Valentine’s Day spenders, setting aside an average of $150.43.
  • How is the money spent? Most consumers (55 percent) will buy candy, while 45 percent will give greeting cards.
  • But it’s not the most popular holiday. In fact, more than 40 percent of women in a relationship dread Valentine’s Day.

Keep that in mind, guys! The key to a woman’s heart isn’t always an expensive gift. Many women prefer a memorable experience—such as a low-key date or short road trip—to elaborate gifts.

Romance is important, but your finances are too. Stick to your budget.